Why Your Business Needs SEO, and How Ranking Organically Will Help You Over Time

SEO for Your Business

 

When a user searches for products and services online, Google looks at specific keywords inside their search, as well as their overall search intent and tries its best to match the results using content online.

In SEO, you are trying to make sure that your content is the best match for the types of searches that your target audience Googles.

Ultimately, the more your content shows up when a user searches online, the more likely they are to trust you and eventually purchase from you.

Why Your Business Needs SEO:

1. SEO builds trust and credibility

People trust the results they find on Google and other search engines since they use them every day. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 33% of search engine clicks are on the first organic listing.

2. SEO pulls-in quality traffic

Traffic on search engines is the best traffic. This is because people are already searching for the problem that you solve. Having an effective SEO strategy allows you to “pull” traffic to your business. This is different than “pushing” out advertisements to persuade people to buy. Search traffic is already interested in your products and services.

3. SEO traffic is more likely to convert

SEO traffic is more likely to convert than other sources of traffic, resulting in more leads and sales. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.

4. SEO drives offline sales

Customers do their research online before visiting your store or calling your location to purchase your products or services. Since most people do their research online, SEO drives these offline sales.

5. SEO is a long-term strategy

SEO is a long-term strategy. It can take 6-12 months to see optimal rankings, so an effective and consistent strategy will drive results.

Not sure how to execute an effective SEO Strategy? Let the team at Go Online Marketing be your team. Our experts can assist your business in developing an SEO strategy and ensure you are getting long-lasting results.