How to Get The Most Out of Your Digital Marketing Budget
Invest in Marketing for Your Business Getting the most out of your marketing initiatives starts with understanding what your budget should be. Marketing isn’t an expense—it’s an investment, one that drives your sales. Without marketing, you won’t reach new potential customers, and that could mean lower sales. But how much should you invest in marketing for your business? Your marketing budget depends on many factors: As a rule of thumb, B2B companies should dedicate 2 to 5% of...
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